When you combine the “very important” and “somewhat important” rankings, you see
instantly how online marketing tools continue to dominate, with 93% of participants
identifying their website as being a very or somewhat important tool, and 89%
identifying email marketing the same way. While these rankings are down from 2011,
when websites ranked at 96% and email at 94%, these two channels are still clearly in first
and second place.
As it did in 2011, Facebook follows in third place, with 80% identifying it as a very or
somewhat important communications tool, trumping more traditional forms of nonprofit
communication, such as print marketing (67%), in-person events (66%), and...
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2012 Nonprofit Communications Trends Report
2012 Nonprofit Communications Trends Report
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