BEFORE You Start Your Social Media Marketing

Don’t just jump into socialmedia. Form “old-school” marketingplanning to maximizecommunication and influenceto your target market
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BEFORE You Start Your Social Media MarketingBEFORE You Start Your Social Media Marketing Overview http://digiworldhanoi.vn12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 1First - Traditional Marketing Don’t just jump into social media Marketing Plan Form “old-school” marketing planning to maximize communication and influence to your target market Your Customers “Fail to plan, plan to fail.”12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 2Triple Jump - Hop, Step, Jump Hop – Understanding who you are Step – Determine campaign objectives Jump – Communication plan – including social media12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 3Understanding Who You Are Define what you offer Target Market Value proposition Position in Market Before you even think of communicating12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 4Know The Market leader Who is the Market Leader  And other competition Ready to be the leader for a target market?12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 5Benefits of Market Leadership Public recognition Premium price margins Shorter sales cycles, lower cost of sales Free 3rd party support Lots of free publicity Long product life cycles Easy recruiting Access to decision-makers Customer loyalty and retention Previews of new technology, customer plans Most favorable distribution terms12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 6Next – The campaign Communication/Campaign Goal Target Audience Target Audience Perceptions Defined Offering Call to Action http://digiworldhanoi.vn12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 7Social Media Marketing Involve Create Discuss Promote Measure To  Increase website traffic George Benckenstein  Invoke positive user behavior (external and internal tracking)  Increase page views  Grow mindshare and brand awareness  Create a positive brand association and keep it sticky  Increase customer interaction and ultimately advocacy  Long term - conversion and sales12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 8Notes Excerpts from the Social Media Marketing Plan Steve Goldner stevegoldner@optonline.net www.linkedin.com/in/stevengoldner www.twitter.com/SocialSteve12/26/09 Confidential - NOT TO BE DISTRIBUTED without written consent 9