Đánh giá môi trường văn hóa kinh doanh

Văn hóa có tác động lớn đến hành vi muasắm, tiêu dùng của khách hàng• Vai trò qua trọng trong hoạch định kế hoạchmarketing quốc tế• Cá biệt hóa mọi hoạt động marketing đểthích nghi với môi trường văn hóa khác
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