Ebook "Consumer behavior: Buying, having, and being (Thirteenth edition)" up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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Ebook Consumer behavior: Buying, having, and being (Thirteenth edition) - Michael R. Solomon
Ebook Consumer behavior: Buying, having, and being (Thirteenth edition) - Michael R. Solomon
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Consumer behavior Consumer behavior (Thirteenth edition) Michael R. Solomon Consumer well‐being Ethical business Marketers manipulate consumers Corporate social responsibility Transformative consumer researchTài liệu có liên quan:
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