The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
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Ebook Marketing: An Introduction (Canadian 6th Edition)
Ebook Marketing: An Introduction (Canadian 6th Edition)
Số trang: 737
Loại file: pdf
Dung lượng: 24.88 MB
Lượt xem: 25
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