Effects of service quality, brand image on consumers’ continuous purchase intention at supermarkets in Tra Vinh City
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The study investigated the relationship between service quality, brand image, satisfaction, and consumers’ continuous purchase intention. We collected research data from 258 consumers who bought goods at supermarkets in Tra Vinh City.
Nội dung trích xuất từ tài liệu:
Effects of service quality, brand image on consumers’ continuous purchase intention at supermarkets in Tra Vinh City
Nội dung trích xuất từ tài liệu:
Effects of service quality, brand image on consumers’ continuous purchase intention at supermarkets in Tra Vinh City
Tìm kiếm theo từ khóa liên quan:
Service quality Brand image Continuous purchase intention Fierce competition Structural equation modeling Confirmatory factor analysisTài liệu có liên quan:
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