Retailers usually know who buys their products. Use of social media and web log files from their
ecommerce sites can help them understand who didn’t buy and why they chose not to,
information not available to them today. This can enable much more effective micro customer
segmentation and targeted marketing campaigns, as well as improve supply chain efficiencies.
Finally, social media sites like Facebook and LinkedIn simply wouldn’t exist without big data.
Their business model requires a personalized experience on the web, which can only be delivered
by capturing and using all the available data about a...
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Extracting and Querying a Comprehensive Web Database
Extracting and Querying a Comprehensive Web Database
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