FACETED ID/ENTITY: Managing representation in a digital world
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While interaction operates on impressions, people are often naturally (or neurotically)
motivated to suppress their own desires in order to please others (Rank 1932; Moustakas
1972). In other words, they seek to create a good impression. Social conformity, or
collective action, relies on this behavior. The internal need to conform and the fear of
perceived social gatekeepers creates a mechanism for society to be regulated by social
norms. Yet, while there is a general desire to follow the social order, individual
personality characteristics determine how important and relevant conformity is. ...
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