Halal supply chain: Assessing the Islamic values of the poultry industry

This study focuses on the existing poultry supply chain and underlying Islamic values that exist which may assists the implementation of halal supply chain to be resilience and sustainable in the future. The study used qualitative approach in which deployed in-depth interview from a case study. The case study focused on the final stage of the supply chain which is retailers’ premises.
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Halal supply chain: Assessing the Islamic values of the poultry industry 1191Int. J Sup. Chain. Mgt Vol. 8, No. 2, April 2019 Halal Supply Chain: Assessing the Islamic Values of the Poultry Industry Emi Normalina Omar#1, Harlina Suzana Jaafar*2, Muhamad Rahimi Osman#3 #1,2 Centre for Technology & Supply Chain Management, Faculty of Business and Management, Universiti Teknologi MARA, Cawangan Selangor, Kampus Puncak Alam, 42300 Bandar Puncak Alam, Malaysia 1emi128@salam.uitm.edu.my*2 Malaysia Institute of Transport (MITRANS), Universiti Teknologi MARA (UiTM, Shah Alam, Selangor, 40450 Shah Alam, Malaysia 1harlinas@salam.uitm.edu.my*3 Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM, Shah Alam, Selangor, 40450 Shah Alam, Malaysia 3mrahimi313@ salam.uitm.edu.myAbstract— Values are important in influencing our towards enhancing the economic growth of aprinciples’ and behaviours and help to create positive country especially Malaysia.values in our daily life. Thus, values in Islam are vitalas a guide for Muslims to be good Muslims and form Therefore, a lot of effort progressively has beenbetter societies. These values are based on the Syariah done by the Malaysian government in supportingprinciples which can be found in the Holy Quran which and promoting the halal industry as well asis the main reference acts as a foundation for Muslims introducing Malaysia as an international halal hub.hereafter. Occasionally, Muslims do not realise thatthe good things that they do in their daily activities are Accordingly, this study will be focusing on halalconsidered as good values from the Islamic perspective food through the halal supply chain.i.e. Islamic values. Thus, the current businessenvironment of the food supply chain focusing in 2. The global scenario of the halalpoultry industry has been chosen due to highest foodconsumption in Malaysia. This study found that industryresearch assessing the Islamic values and halal supplychain has received relatively little attention in the With the global halal market size worth USD 635literature. Therefore, this study attempts to fill the gap billion, it shows that it is increasing yearly comparedby assessing the Islamic values in the halal supply to 2004 when it was USD 642. Whereas in non-chain of the poultry industry. This study focuses on theexisting poultry supply chain and underlying Islamic Muslim countries, the halal food market in Europevalues that exist which may assists the implementation located about USD 67 billion. Hence, it isof halal supply chain to be resilience and sustainable in undeniable that the halal food market also can bethe future. The study used qualitative approach in catered not only for Muslim countries but also non-which deployed in-depth interview from a case study.The case study focused on the final stage of the supply Muslim countries which offer a good prospect forchain which is retailers’ premises. halal food producers [1].Keywords—Islamic values, halal, supply chain, poultry,halal supply chain 3. Islamic values1. Introduction Islamic values are defined as ‘the set of moral principles that differentiate what is right from whatGrowth of the supply chain integration has made the is wrong’[2]. Islamic values illustrate theirlogistics players to find a new area of opportunities universality and applicability in all situations andsuch as the halal market. As the global halal market societies. Thus, every act should be accompanied bytrade increases, it makes the market of supply chaingrow tremendously. an honourable intention (niyah) [3] in order to seek the pleasure of Allah which consider as Ibadah inDevelopment of the halal industry in today’s Islam. This has been narrated by Bukhari andbusiness environment plays a significant role Muslim;______________________________________________________________International Journal of Supply Chain Management Actions are according to intentions, and everyoneIJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print) will get what was intended. Whoever migrates withCopyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/) an intention for Allah and His messenger, the 1192Int. J ...