The current study "Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia" purpose is to conduct the relationship between the knowledge management (KNW), customer orientation (CUO) and tourism industry performance (TIP) of Indonesia with the moderating effect of supply chain marketing planning capabilities (SCMPC) and supply chain marketing implementations capabilities (SCMIC).
Nội dung trích xuất từ tài liệu:
Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia
Knowledge management, supply chain marketing implementation and marketing capabilities and tourism industry performance in Indonesia
Số trang: 10
Loại file: pdf
Dung lượng: 614.12 KB
Lượt xem: 18
Lượt tải: 0
Thông tin tài liệu:
Tìm kiếm theo từ khóa liên quan:
International Journal of Supply Chain Management Tạp chí Quản lý chuỗi cung ứng Supply chain management Supply chain marketing Knowledge management Tourism industry performanceTài liệu có liên quan:
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