The goals of this chapter are: To examine the role of personal selling in the integrated marketing communication program, to describe the advantages and disadvantages of personal selling as part of an IMC program, to propose how personal selling might be combined with other elements in an IMC program,...
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Lecture Advertising and promotion (2/e) – Chaper 17: Personal selling
Lecture Advertisingandpromotion (2/e) – Chaper 17: Personal selling
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Marketing communications Integrated marketing communications Lecture Advertisingandpromotion Personal selling Evolved sales process Relationship marketingTài liệu có liên quan:
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