Chapter 8 - Observation studies. After studying this chapter you will be able to understand: When observation studies are most useful, distinctions between monitoring, nonbehavioral and behavioral activities strengths of the observation approach in research design, weaknesses of the observation approach in research design.
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Lecture Business research methods (12/e) - Chapter 8: Observation studies
Lecture Business research methods (12/e) - Chapter 8: Observation studies
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