Lecture International marketing (15/e): Chapter 2 - Cateora, Gilly, Graham
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Chapter 2 - The dynamic environment of international trade. What you should learn from chapter 2: The basis for the reestablishment of world trade following World War II, the importance of balance-of-payment fi gures to a country’s economy, the effects of protectionism on world trade, the several types of trade barriers, the provisions of the Omnibus Trade and Competitiveness Act,...
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Lecture International marketing (15/e): Chapter 2 - Cateora, Gilly, Graham
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Lecture International marketing (15/e): Chapter 2 - Cateora, Gilly, Graham
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