Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with todays changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.
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Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhungso many products failTraditional 4Ps extended to cope with todays changingenvironmentThe Marketing Mix• The tools available to a business togain the reaction it is seeking from itstarget market in relation to itsmarketing objectivesThe Marketing Mix (7P): componantMarketing mix (7Ps)
Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung
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Marketing management Lecture Marketing management The marketing mix Các phương pháp định giá Physical environment Value and satisfactionTài liệu có liên quan:
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