Lecture Principles of Marketing - Chapter 17 Direct and online marketing: building direct customer relationships learning objectives: The New Direct-Marketing Model; Growth and Benefits of Direct Marketing; Customer Databases and Direct Marketing
Forms of Direct Marketing; Online Marketing; Setting up an Online Marketing Presence; The Promise and Challenges of Online Marketing; Public Policy Issues in Direct Marketing.
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Lecture Principles of Marketing - Chapter 17
Lecture Principles of Marketing - Chapter 17
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