In this chapter, the following content will be discussed: Companywide Strategic Planning: Defining Marketing’s Role; Designing the Business Portfolio; Planning Marketing: Partnering to Build Customer Relationships; Marketing Strategy and the Marketing Mix; Managing the Marketing Effort.
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Lecture Principles of Marketing: Chapter 2
Lecture Principles of Marketing: Chapter 2
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Lecture Principles of Marketing Principles of Marketing Build customer relationships Planning Marketing Companywide strategic Planning Marketing MixTài liệu có liên quan:
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Lecture Principles of Marketing - Chapter 14
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Lecture Principles of Marketing: Chapter 10
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Lecture Principles of Marketing: Chapter 6
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Lecture Principles of Marketing: Chapter 7
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Lecture Principles of Marketing: Lesson 22
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Lecture Principles of Marketing: Chapter 9
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Lecture Principles of Marketing - Chapter 8: Product, services, and brands: Building customer value
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Lecture Principles of Marketing: Chapter 4
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Lecture Principles of Marketing: Lesson 15
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