Traditionally, large distribution networks
were developed by the Life Insurance
Corporation of India and the Unit Trust of
India for their own products. The LIC model
involved engaging deeply with distributors
and agents, by educating and equipping
them to sell. Agents were well-compensated
and penetration was deep. In return, the
agents worked exclusively with LIC and did
not sell other products.
Unlike this, the mutual fund distribution
network evolved in an open architecture
mode. All distributors were free to distribute
or offer products from multiple asset
management companies (AMCs). As a
result, the bond between the AMC and the
distributor was...
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Luxembourg Alternative Investment Funds
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