This article analyzes ornamental plant innovation MSMEs with Kokedama art using rice straw (KONARA) in Gampengrejo District, Kediri Regency, East Java Province, Indonesia. By using SWOT analysis, this study examines the internal and external factors that influence the MSME marketing plan and then proposes an appropriate marketing strategy for the business.
Nội dung trích xuất từ tài liệu:
Marketing strategy for ornamental plant products using Kokedama arts with rice straw as moss substitution: Case study of KONARA business, Indonesia
Marketing strategy for ornamental plant products using Kokedama arts with rice straw as moss substitution: Case study of KONARA business, Indonesia
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Tìm kiếm theo từ khóa liên quan:
Marketing strategy SWOT analysis Ornamental plants MSME marketing plan Marketing strategy Weaknesses-threats strategyTài liệu có liên quan:
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