Professional Web Design: Techniques and Templates- P11

Professional Web Design: Techniques and Templates- P11: This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving ones design and developer skills is essential for every Web designer in todays marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques....
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Professional Web Design: Techniques and Templates- P11 482 Chapter 17 ■ Search Engine Optimization (SEO) Figure 17.16 Example of an XML sitemap. upload a sitemap. The great thing about this service is that Google will verify if the file is written and uploaded correctly. Case Studies This section examines three case studies in which the techniques in this chapter were used to increase each site’s search engine results. Each site is unique in its coding and SEO history, things learned from the SEO efforts, and the results achieved.Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX Case Studies 483 Case Study 1—A5design.com This case study was conducted for a5design.com (see Figure 17.17). It was optimized for Web design, which is a very competitive field. Over the years, the site has had a lot of SEO work done to it, and it has a decent number of sites linking to it. For the past couple years, however, the site had all meta data removed, so it has been floating dead in the water, relying solely on past SEO standings. The SEO work was done in conjunction with a redesign. Optimization Changes Made to Site Following is a list of SEO changes that were made to the site—each of which is mentioned previously in this chapter: ■ Keyword and phrases researched and rewritten ■ Keywords in close proximity to the start of the title tag Figure 17.17 The case study site for this section: a5design.com.Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX 484 Chapter 17 ■ Search Engine Optimization (SEO) ■ Keyword-filled links ■ XML sitemap added ■ Links tweaked to include keywords ■ Use of tags on pages other than homepage ■ Keywords added to filenames ■ ‘‘Alt’’ and ‘‘title’’ properties used Optimized Code Following is the code for the homepage. Anything that was created with SEO in mind has been bolded, which makes it easy to scan and see many of the tips and techniques employed in this chapter. Fort Collins web design company that creates original and template web designs. AC_FL_RunContent = 0; Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX Case Studies 485 View ourweb designs portfolio March 24, 2010 our books our books Learn more about how A5design approaches web design with our Web design books, written by A5design owner Clint Eccher.Look for the 4th edition of the best selling, inter- nationally-published Professional Web Design: Techniques and Templates coming in 2010. we offer professional web design workPlease purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX 486 Chapter 17 ■ Search Engine Optimization (SEO) that is reasonably priced and has a long shelf life. we offer both custom web designs and template web designs, depending on a clients design goals and budget. we not only work locally in fort collins, colorado, and northern colorado, but we also do web design work throughout the united states and internationally. if (AC_FL_RunContent == 0) { alert(This page requires AC_RunActiveContent.js.); } else { AC_FL_RunContent( ’codebase’, ’http://download.macromedia.com/pub/shockwave/cabs/ flash/swflash.cab#version=9,0,0,0’, ’width’, ’626’, ’height’, ’352’, ’src’, ’web-design-fort-collins’, ’quality’, ’high’, ’pluginspage’, ’http://www.macromedia.com/go/getflashplayer’, ’align’, ’middle’, ’play’, ’true’, ’loop’, ’true’, ’scale’, ’showall’, ’wmode’, ’opaque’, ’devicefont’, ’false’, ’id’, ’web-design-fort-collins’, ’bgcolor’, ’#ffffff ’, ’name’, ’web-design-fort-collins’, ’menu’, ’true’, ’allowFullScreen’, ’false’, ’allowScriptAccess’,’sameDomain’, ’movie’, ’web-design-fort-collins’,Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Game Developing GWX Case Studies 487 ’salign’, ’’ ...