Professional Web Design: Techniques and Templates- P19

Professional Web Design: Techniques and Templates- P19: This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving ones design and developer skills is essential for every Web designer in todays marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques....
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Professional Web Design: Techniques and Templates- P19 882 Index tag, 371, 376 reusing, 459-460 format usability philosophy, 9-11 misuse, 143-151 vector mixing to maintain one color, 146 antialiasing, 126 framed site, 29-30 basic description of, 125 framework graphics, 459 circle representation of, 126 free online applications, 23 SVG (Scalable Vector Graphics), 127 front-end requirements, 46-47, 85 guides and slices full width screen, 328, 352 background-based design, 347-349 functionality high-content CSS design, 268-271 conversion rate optimization, 509-512 low-content CSS design, 180-183 how each philosophy addresses, 7 low-content XHTML template, 394-395 future site considerations documentation, 45 medium-content CSS design, 224-226 three-column layout, 323-324 G GIF compression, 392 H GIF format to tag, 115, 475-476 advantages over JPGs, 128-130 tag, 115 animated, 151 header animation support, 129 background-based design, 353-358 compression, 134-137 fixed-width design, 422-424 image most likely saved as, 130-131 height considerations, 96 line drawing saved as, 132-133 high-content CSS design, 275-280 over compression, 147-149 logo, 73-74 resizable color palette allowance, 129-130 low-content CSS design, 92, 188-191 saving images as, 132 positioning, 73 text saved as, 132-133 three-column layout, 335-342 thumbnail saved as, 133-134 height property, 251 transparent images and, 129 high content, 81 Glance At box, 194 high-content CSS design global general styles comment tag, 229, 250, 352 basic framework, 273-275 Google center column, 286-299 Analytics, 23, 25, 466 container placement, 271-272 building strong page rank value with, 480-481 guide and slice placement, 268-271 Keyword tool, 466 header row, 275-280 market share, 466 left column, 280-286 Optimizer, 466 second-level pages, three column, Organic results, 466-467 300-310 PPC (Pay Per Click), 466-467 second-level pages, two column, 310-320 gradations, 138-140 understanding the design structure, 267 graphics. See also image history state, 557 bitmap homepage template, 84 advantages over vector, 127 horizontal navigation, 458, 514 basic description of, 125 horizontal scrollbar avoidance, 449-450 circle representation of, 126 horizontal verus vertical menu structure, as image of choice, 128 76-77, 95 as complication rather than Hotbot search engine, 465 communication, 7 HTML (Hypertext Markup Language), 2, 78 compression, 151-152 tag, 421 framework, 459 tag, 115 image-mapped, 78 humility, 6 menu mouseover, 460 hyperlinked text, 401 overview, 114 Hypertext Markup Language (HTML), 2, 78Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Index 883 I in naming directories, files, and images, icon, 452 477-479 ID class name, 417 research, 468-470 ideogram, 9-10 tag, 473 IFrames, 29 Keyword tool (Google), 466 image. See also graphics kilobits per second (Kbps), 26 absolute or relative positioning, 107-108 background, 32-33, 35 L bitmapped, 99 label, form, 372-373, 375 conversion rate optimization, 512-518 tag, 377378 flattened, 98-99 layer formats, misusing, 143-151 advantages of, 97 immersive imagery, 11 design consideration, 96-99 keywords, 477-479 ...