The purpose of this article is to determine the rebranding strategy for the KONARA product. Using qualitative methods with data gained from observations, interviews and documentation, the result shows that rebranding is necessary for KONARA development and this should pay attention to the name, design style, color, logo and media to create a new selling power and make marketing easier.
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Rebranding strategy for ornamental plant: A study from KONARA business, Indonesia
Rebranding strategy for ornamental plant: A study from KONARA business, Indonesia
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Tìm kiếm theo từ khóa liên quan:
Image product KONARA product Consumer satisfaction Small and Medium Enterprises Ornamental plantsTài liệu có liên quan:
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