There are five things to keep in mind as you write comments about the beers you judge. First, your
comments should be as positive as possible. Acknowledge the good aspects of the beer rather than
focusing only on the negative characteristics. Not only does this help make any negative comments
easier to take as a brewer, but it gives your evaluation more credibility. Second, and related, be polite in
everything that you write about a beer. Sarcastic and deprecating remarks should never be made on a
scoresheet. Third, be descriptive and avoid using ambiguous terms like “nice.” Instead, use...
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Strategy for the Historic Industrial Environment The Brewing Industry
Strategy for the Historic Industrial Environment The Brewing Industry
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