The Corporate Weblog Manifesto

The Corporate Weblog Manifesto1Tell the truth. The whole truth. Nothing but the truth.If your competitor has a product thats better than yours, link to it. You might as well. Well find it anyway.2Post fast on good news or bad.Someone say something bad about your product? Link to it — before the second or third site does — and answer its claims as best you can. Same if something good comes out about you. Its all about building long-term trust. The trick to building trust is to show up!...
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The Corporate Weblog Manifesto ChangeThis [ ESC ] tap the ESC key to exit about this i manifesto U email this manifesto The Corporate Weblog Manifesto Thinking of doing a weblog about your product or your company? Here are my ideas of things to consider before you start. continued > by Robert Scoble| iss. 2.02 | i | U | X |+| Not using Adobe Acrobat? Please go to HTTP://CHANGETHIS.COM/CONTENT/READER NEXT f ChangeThis The Corporate Weblog Manifesto 1 Tell the truth. The whole truth. Nothing but the truth. If your competitor has a product thats better than yours, link to it. You might as well. Well find it anyway. 2 Post fast on good news or bad. Someone say something bad about your product? Link to it — before the second or third site does — and answer its claims as best you can. Same if something good comes out about you. Its all about building long-term trust. The trick to building trust is to show up! If people are saying things about your product and you dont answer them, that distrust builds. Plus, if people are saying good things about your product, why not help Google find those pages as well?| iss. 2.02 | i | U | X |+| h 2/13 f ChangeThis 3 Use a human voice. Dont get corporate lawyers and PR professionals to cleanse your speech. We can tell, believe me. Plus, youll be too slow. If youre the last one to post, the joke is on you! 4 Make sure you support the latest software/web/human standards. If you dont know what the W3C is, find out. If you dont know what RSS feeds are, find out. If you dont know what weblogs.com is, find out. If you dont know how Google works, find out.| iss. 2.02 | i | U | X |+| h 3/13 f ChangeThis 5 Have a thick skin. Even if you have Bill Gates favorite product people will say bad things about it. Thats part of the process. Dont try to write a corporate weblog unless you can answer all questions — good and bad — professionally, quickly, and nicely. 6 Don’t ignore Slashdot. 7 Talk to the grassroots first. Why? Because the main-stream press is cruising weblogs looking for stories and look- ing for people to use in quotes. If a mainstream reporter cant find anyone who knows anything about a story, he/she will write a story that looks like a press release instead of something trustworthy. People trust stories that have quotes from many sources. They dont trust press releases.| iss. 2.02 | i | U | X |+| Robert Scoble has his own weblog. Check out the SCOBLEIZER. h 4/13 f ChangeThis 8 If you screw up, acknowledge it. Fast. And give us a plan for how youll unscrew things. Then deliver on your promises. 9 Underpromise and over deliver. If youre going to ship on March 1, say you wont ship until March 15. Folks will start ...