The relationship between strategy and information systems and their impact on achieving sustainable competitive advantage in supply chain - A survey study on samples from Iraqi industrial companies

Institutions are accelerating to achieve a sustainable competitive advantage in supply chain, its range is expanding to find the tools to help them achieve this purpose, and the growing need for these organizations to understand their current status as well as their potential. Therefore, organizations always depend on information systems to process transactions, develop products, access a large proportion of their budgets to support their operational and commercial activities, and how to acquire knowledge for business owners to access these investments.
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The relationship between strategy and information systems and their impact on achieving sustainable competitive advantage in supply chain - A survey study on samples from Iraqi industrial companies 422Int. J Sup. Chain. Mgt Vol. 8, No. 1, February 2019 The Relationship between Strategy and Information Systems and Their Impact onAchieving Sustainable Competitive Advantage inSupply Chain- A Survey Study on Samples from Iraqi Industrial Companies Dr. Bilal .J. Al- Qaysi Al- Rasheed University College, Baghdad, Iraq dr.bilal_alkaisy@yahoo.com Abstract- Institutions are accelerating to achieve a revolve around the idea that in todays intensesustainable competitive advantage in supply chain, competition markets, organizations must aim to seekits range is expanding to find the tools to help them sustainable competitive advantage in order to beachieve this purpose, and the growing need for these competitive, and information systems will play aorganizations to understand their current status as critical role in generating the necessary data that canwell as their potential. Therefore, organizations through which organizations develop and implementalways depend on information systems to process business strategy, which in turn promotes thetransactions, develop products, access a large practice of success and achieve superiority at theproportion of their budgets to support their business level.operational and commercial activities, and how toacquire knowledge for business owners to access Keywords: Strategy, Information Systems, Sustainablethese investments. Wealth, naturally, includes an Competitive Advantage, Supply Chain.assessment of information technology and a link tobusiness success and access to potential assets withinexisting innovation mechanisms primarily on the 1. Introductionstrategic emphasis of organizations in particular.The aim of this research is: to discuss the importance Several changes have forced business organizations toof integrating business strategy and information reconsider their competitive priorities. The developmentsystems in the framework of achieving sustainable of environmental concepts has become an urgentcompetitive advantage in supply chain and its impact necessity. All marketing activities are changing. Theon the sustainability of organizations and their survival and success of business organizations dependsendurance in a world of intense competition and on what they offer to their customers. This requires anrapid change. Design / Methodology / Approach: important strategy in thinking about what is beyondreviews and discusses existing literature of product delivery or rather on how to compete with theinterrelationship and framing between business market or sector (part of the market) it serves in thestrategy, and customer relationship management industry. The progress in information technology is easysystems (CRM) for related issues. Conceptual models for organizations to collect an enormous amount of dataare presented to clarify the interrelationship and about customers, which allows them to use it to showimpact between search streams. Results - the the performance of most of the goals, following theresearch finds a set of most important results is that needs and requirements of customers according to aif business organizations achieve a sustainable comprehensive view of all the area covered by theircompetitive advantage in supply chain, this requires products and not on a single customer basis. In addition,them to match their own business strategy and the management of systems (information) will enable itinformation systems with the use of their resources to develop its own strategy and develop it by offeringand information and their compatibility with something that is difficult to imitate and characterizedcompetitors resources and capabilities in the context by sustainability and / or partnership, in the belief thatof competitive environment and how to maintain this the integration of resources will create a morefeature which helps them achieve institutional competitive advantage in supply chain that can bedistinction compared to their competitors. Practical created on its own and continue to maximize this valuefallouts: The main implications of practical fallouts for the customer in all their forms and types.______________________________________________________________ Sustainability has become a goal for all organizationsInternational Journal of Supply Chain Management aspiring to create competitive advantages in theirIJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print) business environment. Sustainability is the mostCopyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/) important source of strategic success and competitive ...