Business intelligent: A combination of use data mining tools in business process

In this paper we would like to describe in detail just what Business Intelligence is and make clear the difference between Business Intelligence and Decision Support System by examining their definitions and their components. Moreover, the study case is also represented as an introduction to show how it is used in Enterprise applications.
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Business intelligent: A combination of use data mining tools in business process JOURNAL OF SCIENCE OF HNUE FIT., 2013, Vol. 58, pp. 79-87 This paper is available online at http://stdb.hnue.edu.vn BUSINESS INTELLIGENT: A COMBINATION OF USE DATA MINING TOOLS IN BUSINESS PROCESS Nguyen Thi Thu Thuy∗ and Hoang Quoc Minh Economic Information System Faculty, Vietnam University of Commerce ∗ E-mail: nguyentthuthuy@gmail.com Abstract. Business Intelligence is something which is used in many business oriented applications. What is different between Decision Support Systems and Business Intelligence? In this paper we would like to describe in detail just what Business Intelligence is and make clear the difference between Business Intelligence and Decision Support System by examining their definitions and their components. Moreover, the study case is also represented as an introduction to show how it is used in Enterprise applications. The BI is used for Cau Giay District People’s Committee Information System as OLAP cube in many dimension to serve many users making business decisions. Keywords: Business Intelligence (BI), Decision Support System (DSS), Data Mining, Business Decision.1. Introduction Data Mining is a powerful tool that is used in business, bioinformatics, healthcare,etc. It is used, for the most part, to generate alternative models for decision making. Eventhough data mining has been successfully used in the formulation of various businessprocesses as well as to transfer innovations from academic research into the businessworld, the gap between the problems that the research community works on and real-worldproblems is significant. With Business Intelligence (BI), data mining tools are used inthe process of making business decisions. In 1989, Howard Dresner [10] used the term“Business Intelligence” to describe systems that help decision makers understand the stateof their company’s world. Since then, there has been a steady growth in the use of both BIsolutions and their adoption and usage. While large organizations were quick to embraceBI, with the availability of online SAAS solutions and Cloud, small and medium sizebusinesses have also embraced business intelligence as a key differentiator [10]. Demand for Business Intelligence (BI) applications continues to grow even at atime when demand for most information technology (IT) products is soft [8], [9]. Business 79 Nguyen Thi Thu Thuy, Hoang Quoc MinhIntelligence systems combine operational data with analytical tools, such as Data Miningtools, to present complex and competitive information to planners and decision makers.Business Intelligence is used to understand the capabilities available in the firm; thestate of the art, trends, and future directions in the markets, the technologies and theregulatory environment in which the firm competes; and the actions of competitors andthe implications of these actions. The emergence of the data warehouse as a repository,advances in data cleansing, increased capabilities of hardware and software and theemergence of the web architecture all combine to create a richer business intelligenceenvironment than was available previously. Although business intelligence systems arewidely used in industry, research in these systems is limited. An explanation of the natureof BI and applications in possible use of BI by the Cau Giay District People’s Committeeis also proposed.2. Content2.1. Business Intelligence2.1.1. What is Business Intelligence? Business intelligence is a relatively new term in information technology and themeaning of business intelligence differs from context to context. The term was first usedby Gartner and popularized by analyst Howard Dresner [10]. It describes the process ofturning data into information and then into knowledge. The claim is that such intelligenceis more useful to the user as it passes through each step. BI describes a set of conceptsand methods to improve business decision making by using fact based support systems.Gartners’s definition of business intelligence includes all the ways in which an enterprisecan explore, access and analyze information in the data warehouse to develop insights thatlead to improved, informed decisions. According to whatis.com “Business Intelligence (BI) is a broad category ofapplications and technologies for gathering, storing, analyzing, and providing access todata to help Enterprise users make better business decisions”. “Business intelligence (BI)is also defined as the ability of an organization to take all its capa ...