Ebook "Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan" shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience.
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Ebook Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan
Ebook Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan
Số trang: 179
Loại file: pdf
Dung lượng: 1.06 MB
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Advertising in the aging society The aging society Michael Prieler Consumer behavior Japanese advertising agencies Advertising mediaTài liệu có liên quan:
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