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Ebook The social organization: Managing human capital through social media

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Ebook "The social organization: Managing human capital through social media" sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
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Ebook The social organization: Managing human capital through social media