Part 1 of ebook "Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world" provides readers with contents including: introduction issues, objectives, and method; how to differentiate wine, trends, questions, debates, tools, and decisions; understanding consumer behavior; identity, segmentation, and positioning; when the e-shopper meets the wine industry;...
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Ebook Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world – Part 1
Ebook Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world – Part 1
Số trang: 122
Loại file: pdf
Dung lượng: 2.97 MB
Lượt xem: 13
Lượt tải: 0
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Tìm kiếm theo từ khóa liên quan:
Wine positioning Wine brands Wine regions Pierre Mora Consumer behavior The wine industry The family lifestyle The terroir standardizationTài liệu có liên quan:
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