The relationship between perceived values; customer satisfaction and customer repurchase intention of organizations toward tour choice in Ho Chi Minh City (HCMC) was defined in this study. In addition, this study also identified the impacts of the five independent variables of tangibles, assurance, empathy, reliability and responsiveness and the intervening variables of perceived value and customer satisfaction on repurchase intention. Quantitative research was conducted by questionnaire with 300 middle and small organizations in HCMC.
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Exploring factors influencing on organizational repurchases intention in B2B tourism context
Exploring factors influencing on organizational repurchases intention in B2B tourism context
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Exploring factors influencing on organizational repurchases intention B2B tourism context B2B tourism context Ho Chi Minh City Customer repurchases intention The five independent variables of tangiblesTài liệu có liên quan:
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