This handbook is organized around the seven-step process for guiding public health
communicators in planning and implementing effective media communication shown in
FIGURE ONE. Its primary focus is on relations with the news media (both print and broadcast)
during a public health emergency – “media communication” can be taken to mean “news
media communication”. Many cultures, however, rely on folk and traditional
5
means of mass
communication which typically originate from the beliefs, culture and customs of a specific
population. As such, the handbook can be supplemented with materials, practices and
guidance for specific localities and target populations. A guiding principle of effective media
communication in a global context is...
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Innovative Practices of Youth Participation in Media
Innovative Practices of Youth Participation in Media
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