Chapter 12 - Evaluation of print media: Magazines and newspapers. The main goals of this chapter are: To examine the various types of magazines and newspapers and the value of each as an advertising medium; to analyze the advantages and limitations of magazines and newspapers as advertising media; to discuss how advertising space is purchased in magazines and newspapers, how readership is measured, and how rates are determined;...
Nội dung trích xuất từ tài liệu:
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 12 - George E. Belch, Michael A. Belch
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 12 - George E. Belch, Michael A. Belch
Số trang: 14
Loại file: ppt
Dung lượng: 1.42 MB
Lượt xem: 23
Lượt tải: 1
Thông tin tài liệu:
Tìm kiếm theo từ khóa liên quan:
Marketing communications Integrated marketing communications Integrated marketing program Communication process Print media Evaluation of print mediaTài liệu có liên quan:
-
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
834 trang 240 6 0 -
18 trang 78 1 0
-
Lecture International marketing (15/e): Chapter 16 - Cateora, Gilly, Graham
15 trang 71 2 0 -
18 trang 62 1 0
-
41 trang 53 0 0
-
Principles of marketing: Lecture 32
68 trang 44 0 0 -
exploring public relations (3rd edition): part 2
291 trang 44 0 0 -
32 trang 43 0 0
-
contemporary marketing (13th edition): part 2
423 trang 39 0 0 -
Lecture Advertisingandpromotion (2/e) – Chaper 17: Personal selling
37 trang 37 0 0
