Chapter 21 - Evaluating the social, ethical, and economic aspects of advertising and promotion. The main goals of this chapter are: To consider various perspectives concerning the ethical aspects of advertising and promotion, to consider various perspectives concerning the social aspects of advertising and promotion, to evaluate the social criticisms of advertising.
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Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 21 - George E. Belch, Michael A. Belch
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 21 - George E. Belch, Michael A. Belch
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Marketing communications Integrated marketing communications Integrated marketing program Communication process Evaluating the social Advertising directedTài liệu có liên quan:
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