The goals of this chapter are: To understand the principles of brand contact points in media strategy, to understand the key terminology used in media planning, to recognise and be able to set media objectives, to know how a media plan is developed,...
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Lecture Advertising and promotion (2/e) – Chapter 10: Media and contact strategy
Lecture Advertisingandpromotion (2/e) – Chapter 10: Media and contact strategy
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Marketing communications Integrated marketing communications Lecture Advertisingandpromotion Contact strategy Media contacts Brand contact pointsTài liệu có liên quan:
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