After examining customer-driven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. The product and brand are usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? In this and the next chapter, we study how companies develop and manage products and brands.
Nội dung trích xuất từ tài liệu:
Lecture fundamentals of marketing - Lecture 13: Product and services
Lecture fundamentals of marketing - Lecture 13: Product and services
Số trang: 38
Loại file: pptx
Dung lượng: 1.31 MB
Lượt xem: 14
Lượt tải: 0
Thông tin tài liệu:
Tìm kiếm theo từ khóa liên quan:
Fundamentals of marketing Lecture fundamentals of marketing Marketing mix Marketing task Marketing management Services decisions Services marketingTài liệu có liên quan:
-
12 trang 294 1 0
-
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
834 trang 240 6 0 -
Lecture Principles of Marketing: Chapter 2
26 trang 129 0 0 -
Bài giảng Marketing dịch vụ (Services marketing): Chương 2 - Nguyễn Quỳnh Hoa
28 trang 118 0 0 -
1239 trang 87 1 0
-
Ebook Strategic marketing management (8th edition) - Alexander Chernev
307 trang 77 1 0 -
Lecture Principles of Marketing: Chapter 8
36 trang 72 0 0 -
Bài thuyết trình: Marketing Mix cho cà phê Trung Nguyên
130 trang 62 0 0 -
Ebook Front office management for the veterinary team (3/E): Part 2
791 trang 60 0 0 -
20 trang 59 0 0
