In this chapter, we explore advertising and PR. Advertising involves communicating the company’s or brand’s value proposition by using paid media to inform, persuade, and remind consumers. PR involves building good relations with various company publics from consumers and the general public to the media, investor, donor, and government publics.
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Lecture fundamentals of marketing - Lecture 23: Public Relations
Lecture fundamentals of marketing - Lecture 23: Public Relations
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