Chapter 3 - New product and service development, and process selection. After studying this chapter you will be able to: Illustrate the importance of the development of new products and services to a firm’s competitiveness, identify the various types of new products that are developed by companies, introduce the new product design process and the concept of a product’s life cycle,...
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Lecture Fundamentals of operations management (4/e): Chapter 3 - Davis, Aquilano, Chase
Lecture Fundamentals of operations management (4/e): Chapter 3 - Davis, Aquilano, Chase
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