Chapter 7 - International strategy: Creating value in global markets. After reading this chapter, you should have a good understanding of the following learning objectives: The importance of international expansion as a viable diversification strategy; the sources of national advantage that is, why an industry in a given country is more (or less) successful than the same industry in another country; the motivations (or benefits) and the risks associated with international expansion, including the emerging trend for greater offshoring and outsourcing activity;...
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Lecture Strategic management (7/e): Chapter 7 - Dess, Lumpkin, Eisner, McNamara
Lecture Strategic management (7/e): Chapter 7 - Dess, Lumpkin, Eisner, McNamara
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Strategic management Lecture Strategic management Knowledge management Internet strategies International strategy Global marketsTài liệu có liên quan:
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