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Post-pandemic tourist behavior in the context of the industrial revolution 4.0: An empirical study in Vietnam

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Recovery and growth of tourism are one of the greatest concerns of the Government as well as enterprises specializing in the travel sector. This paper aims to explore the impact mechanisms of factors on the travel intention and satisfaction of tourists in Vietnam, focusing on perceived service quality, monetary promotion, and social media.
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Post-pandemic tourist behavior in the context of the industrial revolution 4.0: An empirical study in Vietnam