Social media marketing: social media platforms and websites

Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts.
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Social media marketing: social media platforms and websites International Journal of Management (IJM) Volume 9, Issue 1, Jan–Feb 2018, pp. 78–83, Article ID: IJM_09_01_013 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=9&IType=1 Journal Impact Factor (2016): 8.1920 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 © IAEME Publication SOCIAL MEDIA MARKETING R Deepika Assistant Professor of Commerce AICM, Sri Krishna Arts and Science College, Coimbatore J Srinivasan Assistant Professor of Commerce AICM, Sri Krishna Arts and Science College, Coimbatore ABSTRACT Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts. The latest option, being actively explored and experimented with, is social media. Biggies in social media are partnering advertisers, as this opens up another revenue stream for them. Face book, for example, lets its partners such as Coca-Cola access to its database of members so that targeted advertising can be attempted. Research by Shawandra Hill, professor, operations and information management at Wharton Revels that “network-based marketing – the type the Face book is pursuing – can be more effective because it finds customers who would otherwise be overlooked. Keywords: Product and services, Social Media, Advertiser, Customers. Cite this Article: R Deepika and J Srinivasan, Social Media Marketing, International Journal of Management, 9 (1), 2018, pp. 78–83. http://www.iaeme.com/IJM/issues.asp?JType=IJM&VType=9&IType=1 1. INTRODUCTION In an era where technology prevails, entrepreneurs as well as marketers see the need up with the fast phase of change of risk being outdated. It is practically impossible to design a marketing strategy without considering social networks. Social media had become really important in the gradient in today’s marketing mix in general and in promotion in particular. The emergence of internet, allows one with unlimited amount of things the individual can do on the internet these days. Adapting some form of marketing online through social media is a key node for all business, especially in an industry where trends constantly change. Social media marketing is used as a branding tool and can increase conversion, sales tracking, page views and add exposure. It is simple and low cost way if increasing sale and to bring traffic to the website. It increases the site popularity and prevails to bring the potential customers to our niche area. By using the following famous Social networking sites we can increase the site traffic and to get potential customers. http://www.iaeme.com/IJM/index.asp 78 editor@iaeme.com R Deepika and J Srinivasan  Face book  Twitter  Linkedln  Other medias (Faves, Delicious, etc,) FACE BOOK Side banner showing the company details such as what we are, what we do, contact us etc. we can include our new product details – banner. We can publish notes and create groups. We can create page for products, organization, celebrity etc. we can upload photos, post links that direct to our site/blog. We can create events like recent activities, upcoming events etc. we can create multiple admin for a page .We can apply theme for the fan pages based on product introduction, product description etc. we can send links, products details to the members, groups for getting opinion, reviews etc. TWITTER Focus on brand production and micro blogging (140 characters). Build strong and powerful relationship with prospective customers. Filling up the page with quick techniques and tips. We can easily gain followers by following active members in twitter. When we follow 100 members we get will get at least 70 followers. We can create banner bout products, organization etc. use search.twiter.com and twellow.com to find more users. LINKDIN We can create group and make others to follow as. We can request for the opinion and suggestion. We can expose our skill set. We can create a professional network ask for opinion and reviews etc. improve your visibility, connect ability, Google page rank. Increase the relevancy of your job search. Make your interview go smoother. Ask for advice (LinkedIn answers). OTHER MEDIAS FAVES We can use faves for promoting new products with images. We can invite experts, friends etc. we can ask opinions review about the product , pages etc,. we can create adds on faves. DELICIOUS We can create and share book marks through delicious. We can create our own network. We can give taxes keywords to the book marks that we shares. We can share our book marks to other social network sites DEFINITION Social media marketing is the process of gaining website traffic or attention through social media sites .programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. 2. OBJECTIVES FOR THE STUDY  Comprehend the risk of social media marketing.  Understand how to effectively utilize social networks.  Become an expert with twitter, face book, YouTube, and linkdin. http://www.iaeme.com/IJM/index.asp 79 editor@iaeme.com Social Media Marketing  Learn how to run a successful marketing blog.  Understand what social media marketing encompasses.  Know why you need to use social networks to market your product or service. 3. FIVE PRINCIPLES OF SOCIAL MEDIA MARKETING  Establishing social relationships is the first step in creating new leads.  Engaging so ...