The overall goal of the thesis is to determine the relationship between organizational culture factors, internal brands, brand commitment, role clarity & brand knowledge influencing brand values based on personality. We also measure the impact of these factors on brand equity based on the staff of Vietnamese commercial banks to propose some governance implications to enhance brand value based on members of Vietnamese commercial banks.
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Summary of Economics Phd’s thesis: Factors affecting employee-based brand equity of Vietnamese commercial banks
Summary of Economics Phd's thesis: Factors affecting employee-based brand equity of Vietnamese commercial banks
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