This research aims to investigate the effects of emotional intelligence, word-of-mouth, trust and perceived value as important psychological factors on customers’ behavior through social network online purchase. A model has been constructed and based on the proposed relationships of emotional intelligence, word-of-mouth, trust, perceived value, purchase intention and purchase decision.
Nội dung trích xuất từ tài liệu:
The effects of emotional intelligence and wordof mouth on consumers’ purchase decision in social network online purchase toward cosmetic market - a study in Ho Chi Minh city, Vietnam
The effects of emotional intelligence and wordof mouth on consumers' purchase decision in social network online purchase toward cosmetic market - a study in Ho Chi Minh city, Vietnam
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Tìm kiếm theo từ khóa liên quan:
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