By using quantitative method, the research used Cronbach’s Alpha, EFA (Exploratory Factor Analysis) and multiple linear regression analysis to examine the model and hypotheses. The results indicate that Information Security Risk has strongest impact on online shopping intention; respectively following are Delivery Risk, Time Risk, Psycological Risk, Vendor’s Fraud Risk and Product Performance Risk. Conclusions together with suggestions are offered to help organisations and enterprises enhancing their online business efficiency and prestige.
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The Influence of Risk Perception on Online Shopping Intention
The Influence of Risk Perception on Online Shopping Intention
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Tìm kiếm theo từ khóa liên quan:
Marketing in the Connected Age Online shopping Online shopping intention Perceived risks Online shopping risks Exploratory Factor Analysis (EFA)Tài liệu có liên quan:
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