Web Programming with HTML, XHTML, and CSS Second Edition- P12

Web Programming with HTML, XHTML, and CSS Second Edition- P12: Điều này bắt đầu hướng dẫn nhận xét HTML và cũng giới thiệu đến bạn bằng cách sử dụng XHTML cho cấu trúc của một trang web và cascading style sheets (CSS) để kiểm soát như thế nào một tài liệu sẽ xuất hiện trên một trang web. Bạn se tìm hiểu làm thế nào để tận dụng lợi thế của các tính năng mới của các trình duyệt trong khi đảm bảo rằng các trang của bạn vẫn làm việc ở cũ, nhưng phổ biến, các trình duyệt. Bằng...
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Web Programming with HTML, XHTML, and CSS Second Edition- P12 Chapter 13: Putting Your Site on the WebMost hosting providers actually require that you use FTP to transfer your pages onto their servers, whichmeans that you need an FTP program (sometimes referred to as an FTP client) to put your files on a server.Most FTP programs have two windows, each with a file explorer. One represents the files and folders onyour computer; the other represents the folders on the web server. In Figure 13-7, you can see the folderson my computer, and on the right you can see those on a web server.Figure 13-7The table that follows shows some of the most popular FTP programs. Product Name URL OS FireFTP http://fireftp.mozdev.org/ Windows and Mac OS X Cute FTP www.cuteftp.com/ Windows and Mac OS X FTPX www.ftpx.com/ Windows Fetch www.fetchsoftworks.com/ Mac Transmit www.panic.com/transmit/ MacEach of the programs is slightly different, but they all follow similar principles. 521Chapter 13: Putting Your Site on the Web When you register with a host, this host will send you details of how to FTP your site to its servers. This will include: ❑ An FTP address (such as ftp.example.com) ❑ An FTP username (usually the same as your username for the domain) ❑ An FTP password (usually the same as your password for the domain) Figure 13-8 shows you how these are entered into the FTP program called Transmit on a Mac. Figure 13-8 While you can download trial versions of several of these programs before you buy them to find out which one you are most comfortable using, most of these programs have graphical user interfaces that are very similar.Search Engine Strategies Now that you have your site on the server, you want people to come and visit it. One of the best ways to get visitors to your site is to ensure that users can find your site in a search engine when they enter words that are relevant to the content of your site. Preferably they find you in the top ten values returned.Beyond meta Tags You have already seen how search engines can use the tag’s description and keywords proper- ties to help search a site, but search engines are becoming much more complex in the way in which they address the task of indexing all the sites on the Web. You, too, therefore need to continue to work on your search engine strategies a lot more than just adding in tags.522 Chapter 13: Putting Your Site on the Web Staying on top of your search engine rankings is an ongoing exercise and should form part of your stan- dard marketing practice. It’s good to review your search engine ranking at least once a quarter — or once a month if possible. You should never just rely upon the search engine sites to find your site and index it. For example, sites such as dir.yahoo.com and dmoz.org are Internet directory sites based upon categories, and you have to navigate through the categories to find the site you want. This manual categorization of sites requires that you submit the URL of your site to them; it can then take anywhere from a couple of weeks to a few months for your site to appear on theirs. Some sites charge for the privilege of being listed on their site, and in such cases you should carefully consider whether it’s worth the money. While it may be worthwhile to pay to be featured on large popu- lar sites, unless you personally know the site, you may find it does not provide many referrals. This is discussed more in the next section. Once you have manually notified a search engine, you should wait at least a month before submitting the URL again. If you over-list a site it’s considered spamming, and you might not get listed at all. If you have made significant changes to your site, it is always worth re-submitting it (not too frequently) so that the changes get identified. Personally, I ignore programs that promise to submit my site to thousands of Internet directories and would rather do the work myself. Spending just an hour a day for a couple of weeks, first submitting the site manually to major search engines and then looking for other relevant web sites and asking them to list my new site. I do this because some of the programs used generate so many submissions to web search engines that they are considered spam (and as a result are ignored). Remember that if the offer of ...