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Applying Exploratory Factor Analysis (EFA) in Analyzing Factors Affecting the Intention to Choose Traditional Markets for Buying Fresh Food: A Case Study in Southern Central Coastal Region, Vietnam

Applying Exploratory Factor Analysis (EFA) in Analyzing Factors Affecting the Intention to Choose Traditional Markets for Buying Fresh Food: A Case Study in Southern Central Coastal Region, Vietnam

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8 trang
The Impact of CRM on Tourism Enterprises' Performance: A Case Study in Ho Chi Minh City, Vietnam

The Impact of CRM on Tourism Enterprises' Performance: A Case Study in Ho Chi Minh City, Vietnam

18 0 0
11 trang
Organizational Climate for Employee Work Innovation: A Case Study of Hotels and Resorts in Nha Trang City

Organizational Climate for Employee Work Innovation: A Case Study of Hotels and Resorts in Nha Trang City

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10 trang
Internal Branding Affecting Brand Citizenship Behavior of Office Staff in Ho Chi Minh City

Internal Branding Affecting Brand Citizenship Behavior of Office Staff in Ho Chi Minh City

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8 trang
Advanced Application Solutions to Mobile Marketing in Vietnam

Advanced Application Solutions to Mobile Marketing in Vietnam

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9 trang
An Evaluation on the Utilization of Website Marketing Activities in Danang Upscale Hotels

An Evaluation on the Utilization of Website Marketing Activities in Danang Upscale Hotels

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8 trang
Measuring Consumer Brand Engagement by Using Big Data: The Case of Mobile Phone Brands in Vietnam

Measuring Consumer Brand Engagement by Using Big Data: The Case of Mobile Phone Brands in Vietnam

19 0 0
13 trang
Effects of Communication Crisis on Consumers' Attitude: The Case of Vietjet Air with Bikini Images

Effects of Communication Crisis on Consumers' Attitude: The Case of Vietjet Air with Bikini Images

16 0 0
8 trang
Factors Affecting Brand Love, Brand Loyalty and Word-of-Mouth: The Case of Honda Brand

Factors Affecting Brand Love, Brand Loyalty and Word-of-Mouth: The Case of Honda Brand

35 0 0
11 trang
Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age

Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age

28 0 0
6 trang
Destination Marketing Network: A Case in Da Nang, Vietnam

Destination Marketing Network: A Case in Da Nang, Vietnam

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11 trang
An Exploratory Study of the Perception of Co-creation Experience in the Tourism Industry: A Case Study in Danang City, Vietnam

An Exploratory Study of the Perception of Co-creation Experience in the Tourism Industry: A Case Study in Danang City, Vietnam

25 0 0
10 trang
The Influence of Service Quality in Tourism on Tourist Satisfaction: The Case of Hanoi Old Quarters

The Influence of Service Quality in Tourism on Tourist Satisfaction: The Case of Hanoi Old Quarters

9 0 0
9 trang
Place Brand Positioning Based on Provincial Competitiveness Index: Implications for Danang City

Place Brand Positioning Based on Provincial Competitiveness Index: Implications for Danang City

21 0 0
8 trang
An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook

An Exploration of Gender Differences in the Use of Social Networking Sites and Recommendation for Online Advertising: The Case of Facebook

18 0 0
7 trang
The Influence of Risk Perception on Online Shopping Intention

The Influence of Risk Perception on Online Shopping Intention

34 0 0
11 trang
Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam

Role of Perceived Risk in Determining Consumer Acceptance of Mobile Payment: An Empirical Study in Vietnam

17 0 0
18 trang
Research on Online Purchase Intention of Customers in Ho Chi Minh Based on TPB Theory

Research on Online Purchase Intention of Customers in Ho Chi Minh Based on TPB Theory

18 0 0
10 trang