chapter 15: Using Print Media

Số trang: 18 Loại file: pdf Dung lượng: 774.21 KB Lượt xem: 12 Lượt tải: 0

Jamona

Báo xấu

Xem trước 2 trang đầu tiên của tài liệu này:

Thông tin tài liệu:

In this chapter we examine how print advertising enhances the advertiser’s media mix. Newspapers and magazines, with their unique qualities, can complement broadcast, direct mail, and other media. By using print wisely, advertisers can significantly increase the reach and impact of their campaigns and still stay within their budget.
Nội dung trích xuất từ tài liệu:
chapter 15: Using Print Media

Tìm kiếm theo từ khóa liên quan:

Advertising Media Supplemental Media Direct Mail Interactive Media Electronic Media Print Media

Tài liệu có liên quan:

Chapter 15: The Internet and Interactive Media

23 trang 59 0 0
Vocabulary English and marketplace words

114 trang 33 0 0
Enhancing moodle for active learning

9 trang 27 0 0
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 12 - George E. Belch, Michael A. Belch

14 trang 23 1 0
Readership behaviour analysis of working women

8 trang 21 0 0
Lecture Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 9 - George E. Belch, Michael A. Belch

17 trang 21 1 0
An assessment on role of media in fashion adoptions among young adults girls

6 trang 20 0 0
Ebook Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan

179 trang 18 0 0
Chapter 16: Using Electronic Media: Television and Radio

20 trang 15 0 0
Master's thesis of Design: Unlock the doc! i-docs and networks of inquiry

91 trang 13 0 0