Marketing management - Part 5

Tham khảo tài liệu marketing management - part 5, kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
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Marketing management - Part 5 MARKETING MANAGEMENT Préparé par M. Dang Dinh Tram DESS Marketing et Production Orléans, le 24/03/2003LES MARKETINGS SPECIFIQUES 1 MARKETING MANAGEMENT EVOLUTION DES MARKETINGS SPECIFIQUES15 grands types de marketings spécifiques 1. Marketing des produits 9. Marketing inverse 2. Marketing des services 10. Marketing interne 3. Marketing industriel 11. Micro-Marketing 4. Marketing international 12. Macro-Marketing 5. Marketing des projets 13. Marketing vert 6. Marketing de combat 14. Marketing œuvre 7. Marketing high tech 15. Marketing accéléré 8. Marketing de la mode MARKETING MANAGEMENT EVOLUTION DES MARKETINGS SPECIFIQUESÉvolution selon le lieu du marketing C o n c u r r e n ts M a c ro - M kg M kg d e Com bat F ir m e M kg M kg F o u r n is s e u r s C o n so m m a teu rs In v e rs é M ic ro -M k g D is trib u te u rs M kg M a c ro - In d u s t rie l M kg I n d u s t r ie s 2 MARKETING MANAGEMENT EVOLUTION DES MARKETINGS SPECIFIQUESÉvolution selon les objets du marketing T a M a tie r e s A rt n P r e m iè r e s A r tis a n a t g i b l M kg S ous- e P r o d u its P r o d u it M kg tr a ita n c e O e u v re M kg M kg I S e r v ic e s P r o je t S e r v ic e s G ran d s n t M a rc h a n d s P r o je ts a n C auses g O p e r a tio n s i S o c ia le s c o m p le x e s b l e Standard Spécifique MARKETING MANAGEMENT EVOLUTION DES MARKETINGS SPECIFIQUESÉvolution selon les contextes du marketing I n s t M k g d e la M kg a b M ode A c c é lé r é l e s T en d an ces S t a M k g H ig h - M kg b T ech l e s Stables Instables T e c h n o lo g ie s 3